Trivial Pursuit
Trivial Pursuit
It doesn’t matter how intelligent you are (or aren’t), Trivial Pursuit is a game that tests your knowledge on several unrelated subjects. Anyone can win, and to drive home this messaging we employed a headline-driven campaign with some friendly competition on social media.
Social
To keep consumers engaged and to show that anyone can win at Trivial Pursuit, we will hold a competition to determine the ultimate Trivia King or Queen.
Point of sale
Since the board game is largely sold in bookstores and department stores, we will leverage those spaces to drive home campaign messaging.
