Boudreaux's Butt Paste

Boudreaux's Butt Paste is a diaper rash cream that not only soothes your baby's rashy bottom but brings a smile to a parent's face with its quirky name. We wanted to create a fun, quirky campaign to match.

Print 

Mobile App:

To drive home the idea that Boudreaux's Butt Paste turns an unpleasant situation like diaper rash into a pleasant one, we created a mobile app that turns parenting's many frustrations into something to laugh about.