Extended Stay America

Extended Stay America is a chain of hotels with long-term housing options typically marketed to business travelers. We decided to open up the hotel to other adult consumers as well because we've all had to play guest or host at one point and, well, it always ends up being awkward...painfully awkward. This campaign reminds people that having your own space isn't just awesome, it's necessary.

Online / Social: 

To capitalize on the popularity of retro games and to push the idea the Extended Stay America knows how important personal space is, we will rebrand the classic video game Space Invaders. 

In this version of Space Invaders, the invading aliens are 8-bit renderings of people who are hell bent on turning your sanctuary into a guest house. Users must eliminate them by introducing them to Extended Stay America (via a ray gun). Players can share their high score on Facebook and invite friends to play.

Radio: 

This radio spot will remind you how awkward (and inconvenient) opening your home up to others can be.